Sponsorship presentation of the Rugby Section of the Academic Sports Association of the Academy of Physical Education in Warsaw. Senior, Women's, Children's and Youth teams.

bzb - Effective Brand Solutions was invited to develop a comprehensive sponsorship presentation for the Rugby Section of the Academic Sports Association of the Academy of Physical Education in Warsaw, covering the Senior, Women's, Children's and Youth and Academic teams. The main objective of the project was to prepare a coherent, professional and attractive sponsorship offer for potential partners, which will enable the establishment of long-term cooperation with business.

BZB was responsible for developing the language of communication - appropriate to the profile of the section and the specifics of the sponsorship relationship - as well as defining a clear and logical offer. For the purposes of the presentation, a detailed partnership structure was created, a structure of mutual benefits, responding to the diverse expectations and opportunities of potential sponsors. The centerpiece of the document became a clear pyramid of sponsorship cooperation, based on a hierarchical arrangement of partnership levels and the values and benefits assigned to them.

The key idea was to create material that not only organizes and formalizes the sponsorship offer, but also tells the story of the team itself and its potential. The presentation was embedded in a well-thought-out narrative, referring to the values of rugby - such as cooperation, development, commitment and responsibility. This allows sponsors to see cooperation with the section not only as an investment in the sport, but also as a conscious choice of partnership based on shared values.

The project was created with the idea of creating a tool that will support the fundraising activities of the rugby section and serve as a professional form of communication with the business and institutional community.

BZB provided full substantive, strategic and editorial support - from needs analysis, to content design, to the final version of the presentation ready for implementation.